J.K. Rowling has made her big announcement! Pottermore, coming in October, will be all manner of things Harry Potter. According to Rowling, the website will be a place where "the digital generation will be able to enjoy a safe unique online reading experience built around the Harry Potter books. " Also included will be numerous new details about the Harry Potter world. Plus, the website will also sell both Harry Potter e-books (which have never before been available) and digital audio books.
See the video below for Rowling's announcement. The animation in the pages of the book is nothing short of amazing.
What all this means, I'm not exactly sure. It combines many of the elements speculated about when Pottermore was launched, including a online interactive experience, the Potter encyclopedia and e-books. We'll have to wait and see what happens in October.
In the meantime, one thing is clear. Rowling is the master of suspense.
Update: There's a lot more information about the website in this article from Publisher's Weekly about J.K. Rowling's press conference this morning.